40 years of APM Monaco celebrated as part of the Monaco Grand Prix

Jewelry is the finishing touch that can make any outfit look complete and polished. However, the the price of one piece can far exceed the value of his entire wardrobe. Luckily, there are ways to not spend a fortune on ornaments and look like a million bucks. Knowing the best brands that offer exceptional quality, style and craftsmanship without breaking the bank can make all the difference for jewelry lovers. With a handful of brands tailoring their jewelry to this end of the market, a company with forty years of experience strikes the perfect balance between quality, design and price.

METEORITES collection a classic of APM creation

APM Monaco is a jewelry brand with a rich history in the traditional jewelry making industry. Today, APM Monaco is known for its house brand and creative designs, versatile styles and affordable prices. Founded in 1982 by Ariane Prette Monaco, the brand is now run by her son Philippe, CEO, and his wife Kika, Creative Director.
The Monegasque origin of the brand is organically linked to one of the most glamorous and famous races in the world – the Formula 1 Grand Prix based in Monaco since 1929. The passion for cars and racing is deeply rooted in the Prette family: Philippe is the five-time winner of the Ferrari Challenge Asia and his son, Louis, once won the Ferrari Challenge Europe. It is precisely for this reason that the brand celebrated its 40th anniversary at the Monaco F1 Grand Prix.
Besides honoring its origin, the race was a perfect event to celebrate its 40th anniversary, as the race attracts celebrities, models and other personalities from all over the world. APM Monaco had planned three major marquee events for this year’s race. Most notable and visible was a partnership with Monegasque F1 driver and part of the Ferrari team, Charles Leclerc. Leclerc proudly displayed the APM Monaco logo on his racing suit throughout the Grand Prix weekend.

APM’s new partner, Charles leClerc at the F1 Grand Prix Monaco 2022

APM Monaco has also teamed up with the MK Club, located near the F1 circuit in the port of Monaco and one of the trendiest nightclubs in the principality. To strengthen the brand’s traction with a younger audience and mark its anniversary, APM has entered into strategic alliances on social networks by inviting the French influencer Lena Situations in the principality to shoot content with the brand ambassador and the model Thylane Blondeau. The effects of this new marketing strategy are expected to be significant as the company will continue to release new collections every month.

Thylane Blondeau & Lena Situations at the Monaco F1 Grand Prix

Beyond the 40 years celebrated, APM Monaco has launched a 40th Anniversary, delicious collection. The Yummy collection is a light and fun collection that honors the brand’s first trademark, the teddy bear. The collection is made up of “Yummy Bears”, micro-set in a variety of colors. The collection is meant to evoke feelings of childhood and represent caring and kindness. These bears can be easily clipped onto necklaces, earrings, bracelets or any other type of jewelry to suit the style of each consumer. Stay tuned for the latest APM Monaco drops by visiting their website.

Yummy Bears from the Yummy collection

Presented by: Prestige Préfections

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