APM Monaco fills the void by providing elegant, design-driven jewelry in an accessible way
MONTE CARLO, MONACO / ACCESSWIRE / July 16, 2022 / Although the jewelry industry has evolved over time, varying from culture to culture, it has also retained its classic feel. It has the power to shape a person’s image, or even reflect the sentiment behind a certain moment or occasion. It has the power to bring detail to any outfit and bring more self-confidence. In reality, an article from the New York Times will explore the power of jewelry in a deeper sense: “Jewellery, that particularly intimate accessory, has long been associated with protection, whether spiritual, emotional, or even physical.” The jewelry women choose to wear to express themselves is said to be linked to more women “buying jewelry for themselves than ever before.”
That’s why it’s important to find those brands that can deliver individuality and quality, which can be difficult to difficult on a budget. More so, it can be particularly difficult to find brands that offer a range of unique designs, as innovation is not easily embedded and explored in the traditional jewelry industry.
APM Monaco is a family-owned jewelry company that focuses on both innovation and affordability. Their motto revolves around elegance, class and luxury, coming from an avant-garde goal. Founded by the Prette family, APM Monaco has gained experience, relationships and knowledge in the jewelry industry as a leading manufacturer for luxury brands since 1982. In 2012, Ariane’s son Prette, Philippe Prette, created the consumer division of the brand. APM Monaco in partnership with his wife, Kika Prette as Creative Director. Since the beginnings of the brand, they have become a leader in the world of jewelry with around 400 stores worldwide.
One of their main strategies emphasizing versatility is APM Monaco’s commitment to release a new collection every month, varying styles by theme. APM Monaco prides itself on its ability to consistently create original collections that resonate with consumers. Additionally, using modern media tactics, the APM Monaco team creates unique content for each new collection to keep their consumers engaged and excited; this strategy has helped them secure a loyal consumer base who are eagerly awaiting the sequel. The APM Monaco team also ensures that their stores foster a welcoming and supportive atmosphere, showcasing the relationships they create with new and returning customers.
During the manufacturing process, APM Monaco attaches great importance to its know-how and its stages of development. By using more accessible and environmentally friendly resources like silver and zirconia stones, the brand can create pieces that are more affordable to the public and have a lower environmental impact. In doing so, they draw on their manufacturing experience, using their own production sites and teams to carefully oversee every step, ensuring the end result is of the highest quality,
One of their most recent collections, on the occasion of their 40e birthday, is the delicious collection developed by Kika. In homage to the first distinctive sign of the brand, a teddy bear, as well as to the comforting feelings of childhood. The collection consists of “Yummy Bears” which can be clipped onto necklaces, bracelets, earrings or any other type of accessory. The symbol is meant to evoke feelings of love and kindness and care for others. This collection reflects the brand’s current imperative to make jewelry more unisex and adaptable.
As APM Monaco continues to occupy this unique space in the jewelry market, they will only continue to hone their craftsmanship and creative outlook. In doing so, they are eager to expand their audience both online and in stores, especially in the United States.
Tel. : +33 7 57 90 33 93
THE SOURCE: APM Monaco
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