AS Monaco strengthens its presence in Japan with Casino Secret Partnership
AS Monaco, one of the flagship clubs of the French Ligue 1, announces its partnership with Casino Secret. The operator is set to become the club’s official online gaming partner in Japan and will contribute to Monaco’s goal of getting closer to its football fans in the region.
A digital campaign will be launched to celebrate the new partnership
In its press release, Monaco specifies that the club and the operator will launch a digital campaign with several high-impact content. The aim of the campaign will be to reach the Japanese public and celebrate the new partnership.
Jean-Emmanuel de Witt, CEO of Monaco, commented on the development. He said the club was delighted to welcome Casino Secret as a partner in Japan. He added that Monaco is seeing growing interest in the region, mainly due to new signing – Takumi Minamino.
Minamino is a Japanese footballer who joined the club from Liverpool FC. Since his debut, Minanimo has made over 390 official appearances and had many achievements, some of which include 5 consecutive Austrian league titles with Red Bull Salzburg, as well as an English league title, an FA trophy Cup and an English League Cup trophy, which he won while playing for Liverpool.
Witt ended by saying that the new partnership with Casino Secret will provide football fans in Japan with “unique, co-created content.”
Casino Secret CEO and Founder Nadir Ounissi also shared his thoughts on the partnership. He said that since Casino Secret launched in 2018, it has grown in Japan at a very rapid pace.
He also added that the rapid growth has seen the casino achieve several awards and given that the operator has worked with other partners within the football industry, partnering with Monaco is a step forward. logic.
Ounissi ended by praising the club and saying that it has a “strong digital following” which has over 22 million fans and that with Minanimo’s presence in the club, Casino Secret will have a great opportunity to continue growing. within the Japanese community.
The partnership between Monaco and Casino Secret will last 2 seasons.
Monaco is no stranger to partnering with gaming industry operators
If the Japanese partnership on online games is a first in the region for Monaco, the club is no stranger to partnerships related to gambling. In May, the club extended its partnership with VBET until 2025.
The two parties have been working together since 2020 and as an official sports betting partner of Monaco, VBET wishes to strengthen its position as the world leader in sports betting and increase its presence in the French market.
Besides working with Monaco, VBET is also affiliated with Youri Djorkaeff, a legend of the Monaco club. Djorkaeff is one of the betting operator’s ambassadors.