Bally’s announces rebranding of Delaware online casino and resort
Bally’s Corporation continued on Monday rebranding its properties across the country by officially renaming the Dover Downs Hotel & Casino to Bally’s Dover Casino Resort and implementing its all-new Bally Rewards player club program.
Bally’s is a major player among real money online casino operators in the United States with 13 properties in 10 states, including a racetrack (Arapahoe Park in Aurora, Colorado).
All rebranding of Bally’s properties took place within six months.
For this new Delaware image, exterior and interior signage will be updated in December, along with gaming tokens, table game layouts, and more.
“We are proud to bring the Bally’s brand to Dover,” said George Papanier, President of Retail, Bally’s. “I would like to thank the State of Delaware for their cooperation throughout this process, and I would also like to thank our team members for their contribution to this important endeavor. “
Starting today, guests can collect their new Player Club Cards at Bally’s Dover. These cards will come with all existing rewards already transferred.
To start the new year, the casino will benefit from a $ 100,000 redemption incentive from the Bally’s Capital Club card. Cardholders can drop their Capital Club card into the drawing drum. Every Friday in January, there will be a random draw and 20 winners will receive between $ 500 and $ 2,000 in cash from 6 p.m. to 10 p.m.
The property will also be celebrating with a $ 1,000,000 Ballyverse Cash & More giveaway with all Bally Rewards club members to commemorate the initial rebranding on New Years Day. By playing casino games, members get the chance to win up to $ 1,000 in free slots or a chance to play for a grand prize of $ 1 million. Eligible entries can be won from 8:00 a.m. on December 31 until 10:45 p.m. the next day. Bally Rewards members must register at a promotional booth between 6:00 p.m. and 11:00 p.m. that night to be eligible for the cash prize. Around thirty winners will be drawn from 6 p.m.
The live harness racing meet at Bally’s Dover began on November 1 and will run through March 31, 2022.
Bally’s Dover will announce its official plans for a big celebration of its new rebranding and improvements in the first quarter of 2022.
The 2021 calendar year has certainly been filled with news about online casinos for Bally’s and the entire US market.
Still awaiting October figures from Delaware
The First State has yet to announce its sports betting and income figures for October. Delaware’s sportsbook count in September jumped 161.8% from the previous month, and its total sportsbook revenue jumped 606% during the same period.
The $ 7,869,679 wagered in the state’s three physical sportsbooks was the highest number since January, and the $ 5,833,076 wagered through sports lottery retailers was also a high for 2021.
Delaware’s September sportsbook total of $ 13,702,755 easily topped the state’s total of $ 5,233,471 in August. During football season, Delaware offers football parlay cards at over 100 lottery points. The state’s three sports betting outlets are available year-round.
Announcing the surge in sports betting numbers so far this year, Delaware Park in Wilmington has cashed in $ 33,704,381, Harrington Raceway has a handful of $ 13,952,004 and the total Dover Downs share is 13,392,321 $.