Bugatti forges a new partnership with the Segond Automobiles de Monaco group
Bugatti welcomes Segond Automobiles Group based in the Principality of Monaco as the latest addition to the brand’s global network of Bugatti Partners.
A jewel in the crown of French Riviera Situated at the pinnacle of European luxury, Monaco has for many decades been the center of the international jet set, steeped in history and tradition as a center of exclusivity. Home to world-renowned architecture such as the Hotel de Paris Monte-Carlo, Place du Casino and the Yacht Club de Monaco, it’s no wonder that many Bugatti owners choose to settle in the area.
at Bugatti legendary racing driver, Louis Chironwas born in Monaco in 1899. Winner of the Monaco Grand Prix in 1931, Chiron is the name given to the brand’s latest hyper sports car which came to redefine the meaning of performance and luxury in the automotive industry in 2016 and in the -of the.
at Bugatti network is – with 33 Bugatti Partners in key markets around the world – well positioned to reach its diverse and truly global customer base. The experience of driving Bugatti The hypersports car is reflected in the customer experience when shopping one of the brand’s engineering marvels in showrooms and named Bugatti the partners.
Bugatti is renowned for working with partners who share the brand’s core philosophies, are leaders in their respective fields and are a true extension of the Molsheim experience. In the case of Segond Automobiles Groupa passion for excellence and unparalleled customer service is what binds the two parties together.
Segond Automobiles Group has been operating from the Principality of Monaco for over 35 years. First established in the region in 1985, the Group has since grown to form an in-house team of expert technicians and salespeople working with some of the most prestigious brands in the automotive industry.
Guy Caquelin, at Bugatti The Regional Director for Europe, said: “Europe is one of Bugatti’s strongest regions, and has been the location for many of our model launches, customer collection events, and is home to of course some of our closest customers.
We are delighted to welcome Segond Automobiles Group to this new showroom in the heart of the Principality of Monaco in a very attractive location on the shores of the Mediterranean. With a long Monegasque lineage and unique knowledge of the market, the Group is in the process of consolidating Bugatti’s presence in the region.
Stephane ColmartChief Executive Officer of the Segond Automobiles Group, declared: “Passion and motorsport are two founding values of the Segond Automobiles Group and for these common roots, I can assure the great pride of all its shareholders and employees to join the very exclusive family of Bugatti partners. .
“Our future Bugatti showroom is in one of the most desirable locations in all of Europe, nestled among beautiful boutiques and surrounded by nearly a century of motor racing history.
We will have an amazing location located literally on the Formula 1 Grand Prix racecourse in the famous Rascasse bend near the legendary Louis Chiron bend. It is, in many ways, the perfect place to welcome customers of a brand renowned for its racing success and world-class craftsmanship.
“Combined with a nearby Bugatti Service Center, we can continue to evolve the ownership experience for our Bugatti customers, offering them the ultimate in design, convenience and luxury.”