Charlotte Casiraghi reveals her favorite Chanel clothes: Grace Kelly’s granddaughter in the latest Virginie Viard campaign






Nathalie Salmon




Long duration Chanel daughter, and royal monastic Charlotte Casiragui is the face of the French Maison’s fall-winter 2022/23 pre-collection campaign. Princess Grace Kellythe granddaughter of, who is part of The glamorous royal family of Monaco has a long history with the label. The horse riding was photographed by a French photographer, filmmaker and visual artist who calls himself “Smith”. Charlotte’s mother Princess Carolinewas longtime friends with the late Karl Lagerfeldformer creative director of Chanel.

Chanel explains that the campaign photos – which have a dreamlike aerial side – are “more than just a collaboration, it’s a real meeting that took place between the artist and the Chanel ambassador. Their complicity gives life to a series of photos and a short film oscillating between dream and reality”, explains the brand in a press release published on its website.

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In 2020, Charlotte was announced as a brand ambassador

“Virginie has known me since I was a child. It’s a natural complicity that doesn’t need to be explained,” Charlotte Casiraghi says of the partnership. The longtime Chanel collaborator also revealed what she will wear regularly in the latest collection, which includes trouser suits in tangy tweed and black velvet, as well as flowing sets in printed silk crepe and our favourite… the quilted effect. Charlotte also rocked the brands’ latest Cruise show.

“When I discovered the collection, I found the things that I like to wear on a daily basis and in which I feel really comfortable,” she continues. “There are a lot of jeans, shirts, fabrics with a certain depth like velvet… It’s important to be able to choose, to express something different depending on the moment.

RELATED: Charlotte Casiraghi to be Chanel 2021 Brand Ambassador

Charlotte found the things she likes to wear everyday in the collection

In the short film that accompanies the filming of the campaign, the song Phantom by Sir Alice accompanies a romantic stroll through a mysterious landscape and a seaside apartment and pier. Slow movements, straight gazes at Charlotte’s lens and suspended pauses highlight the collection’s key pieces .

“Charlotte embodies the Chanel allure in a very authentic and natural way, while remaining faithful to her universe”, explains artistic director Virginie Viard, who was inspired by her attitude and her eclectic personality for this collection. Luckily for us, it won’t be long before we get our hands on Charlotte’s Chanel wardrobe, the Fall-Winter 2022/23 pre-collection will be available in stores from July 19.

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