Joe Mimran elevates home offices with a partnership with Staples


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Joe Mimran is probably best known for founding Club Monaco, creating his eponymous fashion line, Joe Fresh, and playing the role of a dragon in Season 10 of Dragon’s Den on CBC. It is defined by the paradoxical style of sophisticated simplicity. Recently he has partnered with Staples to help the office supply chain evolve its brand and products.

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Mimran has two lines with Staples. Gry Mattr is stylish products for home offices while in general Supply of goods + Co is a line of everyday articles and accessories. We reached out to Mimran to check out some of his favorite items from the collections.

Joe mimran
Joe mimran Photo from Gibraltar & Company

Q: What gaps in the market are you filling with Gry Mattr and General Supply Goods + Co.?

A: When you look at the general office supply market, it’s a very basic category. Other than a few brands, there hasn’t been the design sensitivity you’d want. This is what Staples does, not only to meet the day-to-day needs of offices across the country, but also to meet some of the most aesthetic demands.

Especially with COVID-19, people have to work from home, so it has become even more important to beautify your space.

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Q: Is there a Which particular product was the most fun to design for Gry Mattr?

A: Yes. Well there are so many great products in so many categories like reading glasses , which are not the typical type of hooded reading glasses that you will find in a large retailer. They are much more interesting and all of them have blue light protection. We find that many people buy them with zero power for their blue light shielding property.

Q: Is there a dream project or dream product that you would like to work on?

A: I’m still looking for the next steps. The most important element in design is integrity, designing products that people really want. It’s never just about what I like. I always try to anticipate what the consumer wants.

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One thing I would love to design, that I have never designed, is an office building or a condo.

Q: What are your 5 favorite products from Gry Mattr and General Supply Goods?

A: I take a lot of notes so I go through a ton of these notebooks . I also like the reed diffusers – create a more productive environment.

I also like Gry Mattr’s vegan leather cargo bed . It is a beautiful piece.

the Gry Mattr Glass Decanter Set is one of my favorites. It is made of borosilicate glass [a high-quality type of glass that contains boron trioxide, meaning it won’t crack under extreme temperature changes. It’s a durable glass that’s used in laboratories.]

Gry Mattr Glass Decanter Set
Gry Mattr Glass Decanter Set Staples Photo

All our candles are hand cast in Canada – they make a wonderful gift. Also mini black and brass globe looks great on a desk.

Shopping Essentials is a new category that features highly sought after products, new and exciting launches, or behind the scenes information – find out more.

rmann @ postmedia.com

instagram.com/randimann

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