The Rugby World Cup trophy will arrive in a personalized Louis Vuitton case


It’s fair to say that the Rugby World Cup wouldn’t be the same without the cup itself. Likewise, you can’t have the cup without a way to transport it, and thanks to the folks at Louis Vuitton, the real Rugby World Cup now has its own very exclusive carrying case.

This isn’t the first time we’ve seen Louis Vuitton return to its roots as a bespoke trunk this year, the luxury leather goods expert having produced a custom case for the F1 trophy of the 2021 Monaco Grand Prix. The F1 case was finished with diagonally matching white and red belts on its main panels, matching the colors of the sovereign city-state flag, and would ultimately go to Red Bull‘s Max Verstappen.

For the Rugby World Cup 2023 carrying case, the design has been revisited by Louis Vuitton from the slightly more modest version they created in 2015. While the 2015 edition only featured a single hinged wall down, the 2023 edition is much more complex, unfolding in two directions and featuring a small drawer at its base.



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The exterior of the case is covered in the iconic Louis Vuitton monogram print, while the front panels feature blue and red belts that represent the colors of the Rugby World Cup, while forming a V for victory . The case comes with a number of brass locks, hinges, and caps, adding warmth to the overall feel of the case.

“With this new official Trophy Travel Case, Louis Vuitton is both happy and proud to continue its long-standing commitment to rugby, underlining its 160-year tradition of creating remarkable trunks. This is a great opportunity to bring our know-how to one of the biggest sporting events in the world and to prove once again that “Victory travels to Louis Vuitton”, explained Michael Burke, CEO of Louis Vuitton .

“The France 2023 Rugby World Cup will show the world everything France has to offer. This official travel case is a wonderful representation of Louis Vuitton’s unique expertise and craftsmanship. We are honored that he is hosting the Webb Ellis Cup by the end of the tournament in 2023, ”said Claude Atcher, CEO of France 2023.

While we might have to wait until the end of 2023 to see this custom case in action, it’s certainly a very impressive example of Louis Vuitton doing what Louis Vuitton does best. The Rugby World Cup will take place in France and start on September 8, 2023.


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