Uber launches new loyalty program for its members

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Uber, the ridesharing company, on Wednesday, November 14, announced Uber Rewards, a new loyalty program that allows customers to earn every time they use Uber or Uber Eats.

In one corporate blog post, Uber said the new program offers users four membership levels, including Blue, Gold, Platinum and Diamond. The program is free and will eventually cover their bikes and scooters.

Once a user signs up, they start earning one point for every eligible dollar spent on UberPool and Uber Eats orders; two points for UberX, UberXL, Select and WAV; and three points for black and black SUVs. Once a customer has accumulated 500 points, they go from Blue to Gold. At 2,500 points, the customer goes to Platinum and 7,500 points to Diamond. The earning periods last six months and are linked to the date the client joins the program. When an Uber user unlocks a tier, he or she has that tier for the remaining earnings period and the next six months, Uber said.

“Our customers have told us that they want to see a return on their daily expenses and care about price consistency, punctuality and quality of their experience. So we kept these comments in mind when designing the packages. benefits, ”Holly wrote. Ormseth, Product Manager, Uber Rewards in the blog post. “Once you sign up for the program, you will receive $ 5 added to your Uber Cash balance for every 500 points you earn, regardless of your membership level. Your Uber Cash balance can be spent on both Uber groceries and meals. “

Customers who reach the Gold membership level will benefit from flexible cancellations, which means they can cancel and rebook qualifying Uber travel within 15 minutes and be reimbursed for the cancellation fee. Gold members also get priority support, which means faster response times across Uber and Uber Eats. Platinum members get all the benefits of Gold members, plus fare protection on an itinerary and priority transfers to reduce wait times at most airports. The highest level of membership is Diamond, which includes the benefits of Gold and Platinum membership in addition to premium support, with fast 24/7 response times from customer support agents. experienced. Diamond customers also get free surprise upgrades from UberX to premium products like Uber Black at no additional cost, as well as a special “UberX Diamond” option that includes access to highly rated drivers. Finally, Diamond members receive no delivery charges on three Uber Eats orders every six months.

Uber launches the program in nine cities, including Miami, New Jersey, Denver, Tampa, New York, Philadelphia, Atlanta, San Diego and Washington, DC. Other cities will be deployed in the coming months.

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