You can now buy from 2M retailers using Venmo and emojis

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Venmo can now be used for payments pretty much anywhere PayPal is available.

Venmo

Facebook is great for showing off your kids and pets. Instagram is great for showing off your vacation. And Venmo is great for showing off your purchases.

Venmo now wants to take a look at its status as one of the few places online where it’s okay to talk about your latest drinking habits. The PayPal-owned money transfer service said on Tuesday that starting this week, its users can choose Venmo as a payment option when shopping at more than 2 million mobile websites from U.S. retailers, including Walmart, Target, Lululemon, and Forever 21. This new feature is not yet available for desktop users.

Venmo, a service only in the United States, was able to expand to so many online retail sites at once because it leverages PayPal’s existing network. For now, users will even have to click the PayPal button during checkout to find the Venmo payment option.

Venmo also said on Tuesday that by the end of this year it will begin allowing users to instantly withdraw balances from their bank accounts for 25 cents per transaction.

The new retail feature Venmo had been test since the beginning of last year with a handful of retailers, could help the service grow beyond its current place as a social media and emoji infused money transfer app with a large millennial user base and into a service payment for more people. More useful to PayPal, the new service will allow it to bill merchants for purchases, giving PayPal its first major way to make money with Venmo since the popular app launched five years ago.

Additionally, Venmo hopes it can overload its social feeds, where people post their transfers to friends, also allowing them to share transactions with retailers. By default, these retail transactions will be private and users can then decide whether they want to share them publicly.

“We believe that social commerce is suitable for all age groups and we want to offer it to everyone,” Ben Mills, Venmo product manager, said in an interview.

The change can also help eliminate some of the boredom of mobile shopping, where many potential buyers abandon their carts because it is too tedious and irritating to enter billing and shipping information on small screens.

“We think e-commerce is a great way to start,” Mills said of Venmo’s latest expansion, adding that the service would continue to work on its original vision of enabling people to use it anywhere, such as in. The stores.

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